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The written has been replaced by the spoken word. And with that spoken word comes a vibrant multitude of expressions, emphatics and emotional depth. People across the globe, millions upon millions of people from every background and location, are sharing video opinions online. Expressing their likes and dislikes, making recommendations and endorsements, sharing their hopes and fears.
However, when 400 hours of video is being uploaded to YouTube every minute, how can anyone realistically consume these millions of hours of video? How can one penetrate this “blackbox” of opinions?