February 27, 2019

AI Video Marketing? These 3 Industries Can Cash In

Video is a major part of the web these days. Additionally, smartphones have unlocked access to pro-level filmmaking tools for almost everybody. Plenty of people are taking advantage of this new artistic freedom to express their opinions on consumer products.

Artificial intelligence is another rapidly developing technology area. Believe it or not, handheld, instant film production, and big-data machine learning are intertwined. This combination poses some great opportunities for various companies, especially players in industries with high video-engagement rates.

Machine Learning Advancements

AI is progressing quickly. Major rollouts like Google’s Duplex and Alibaba’s Cainiao voice assistant are showing exactly what the experts predicted: Programs that interpret massive amounts of data have the ability to make real-world decisions that actually matter. While some of the dreams about AI have not yet come true, it’s clearly shaping up to be the most disruptive technology in the next coming years.

Accessible Tools

Big logistics operations and international advertising giants are far from the only businesses that stand to benefit from AI. Any business could potentially win big with some reliable guidance in making decisions about

  • Inconsistent humans
  • Changing real-world conditions
  • Volatile markets

This is especially true if a company could gain an edge over the competition early with these auto-learning programs.

The Secrets Locked in Video

Many people are already searching for content, but a decent amount of the information in videos is locked away. The huge file sizes and image-based information used to make it more difficult for businesses to index, study and act upon consumer speech and behavior. However, AI programs and the associated data-processing infrastructure are now advanced enough to comb through these massive stacks of data. For industries with major consumer video production bases, that means there’s a virtual trove of current, authentic opinion out there ready for the picking.

Strange Bedfellows

There are three major industries with huge customer video involvement online:

  • Cosmetics and beauty supplies
  • Consumer automobiles
  • Personal electronics

These businesses may seem different at a glance, but a canny marketer knows differently.

With an overhead view, these are products people identify with. Every company in each of these industries needs to form a personal link with potential customers to guide them along a successful interest-to-sales-to-loyalty pathway.

The Beauty Industry

The power of video in the contemporary beauty and cosmetics market can’t be understated. Major brands, such as Benefit and Maybelline, are leading the charge to take advantage of video. The goal: Get the brand’s message straight into the hands of consumers.

The ever-expanding range of products, increasing importance of global marketing, shifting customer priorities and a variety of other factors all play a role in the way that market strategists have to generate long-term repeat business. The web is already where people are learning and interacting with these products: 75 percent of women say they watch makeup videos.

On a surface level, video is a beautiful thing for the cosmetics market. It allows a potential customer to see the product in use and learn how to adapt it for individual needs. Demo and review videos have the power to let consumers establish a real connection with the broadcaster — a connection that drives loyalty through trust and personal interrelation rather than through direct persuasive messaging.

Automakers’ Strategies

Using video to influence consumers is certainly not a new thing to the auto industry. Car commercials are an integral part of the television experience, from everyday seasonal promotions to mega-budget Super Bowl spots. Automakers are embracing the new form, streaming content, with the same attitude as they did TV advertising, and with good reason: Around 75 percent of car buyers say they use internet video to help make decisions.

Some online efforts by early adopters have netted multiple millions of views. This is the key: influencers with large audiences that form responsive, unique relationships with viewers. The video web experience is much more of a give-and-take process than TV ads could ever be. That makes the web a path to millennials who value authenticity and engagement from brands.

Technology Selling Technology

Video is integral in the sales of many consumer electronics. Customers who buy a lot of gadgets are more likely to be on the internet, where they can access a wealth of unboxing and review content. Combine the potential of AI with increasing interactivity in video ads, and it’s obvious that high-tech electronics marketing has some fantastic possibilities. With strong case studies of industry leaders’ successes, there’s a here-and-now value to making the most of video, too.

What’s Now and What’s Next

What if a platform could identify consumer moods and deliver messages right at the most receptive moments? What if companies could get an intuitive public opinion metric from data-driven analysis of video emotional context? The future of what’s developing right now with video AI tech is the ability to work within a target market and isolate the best leads in real time — on an individual basis. Use the most advanced video web analysis services to access future tech today.

Sources:

https://www.technologyreview.com/s/612511/alibaba-already-has-a-voice-assistant-way-better-than-googles/

https://www.technologyreview.com/s/612499/your-smartphones-ai-algorithms-could-tell-if-you-are-depressed/

https://news.osu.edu/at-first-blush-you-look-happy–or-sad-or-angry/

https://medium.com/swlh/a-toy-example-of-ai-based-emotion-recognition-to-illustrate-the-basics-of-technology-6fcc3c63be00

Mercedes-Benz uses influencers to reach millennials

https://www.thinkwithgoogle.com/advertising-channels/video/automotive-marketing-videos/

https://www.jdpower.com/business/press-releases/2016-new-autoshopper-study

https://www.racked.com/2017/2/28/14689392/beauty-video-milk-benefit

https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html

https://medium.com/visual-commerce/how-to-use-videos-to-sell-consumer-electronics-online-52eec2ea235f

https://www.statista.com/statistics/713426/youtube-beauty-tutorial-video-consumption/